Oh my, it has been a while since the last update, hasn’t it?
Results for February to June 2018
Since my last report, I managed to earn $45 in one month after getting my blog post featured on the r/hardware subreddit, which then made its way to Hacker News (a news aggregation site), bringing the most traffic to my site in many years; March 2018’s view count was the second highest on record, bested only by June 2014’s 25,051 views which were not monetized. I even received my first payout on May 29th.
However, the rest of the months have been less fruitful, especially as of late. Since May, my monthly ad revenue has dropped below $10 USD/month. I thought that the boost in traffic from March would result in more views after the fact – I could not have been more wrong.
Let’s look at the data (note that am now also tracking statistics for ads per viewer and visitor):
|Payout||Period||Earnings||Ads Served||Views||Visitors||$ Per
|0||Nov 2017||$ 5.03||4,648||8,533||3,833||$ 0.00108219||0.545||1.213|
|Dec 2017||$ 15.18||17,369||9,734||4,344||$ 0.00087397||1.784||3.998|
|Jan 2018||$ 11.96||17,887||9,428||4,359||$ 0.00066864||1.897||4.103|
|Feb 2018||$ 11.20||18,532||7,980||3,595||$ 0.00060436||2.322||5.155|
|Mar 2018||$ 45.89||74,754||23,933||14,537||$ 0.00061388||3.123||5.142|
|Apr 2018||$ 10.99||20,100||8,017||3,595||$ 0.00054677||2.507||5.591|
|1||May 2018||$ 9.88||20,046||7,700||3,522||$ 0.00049287||2.603||5.692|
|Jun 2018||$ 7.78||16,699||6,704||2,967||$ 0.00046590||2.491||5.628|
Since my last update, I noticed that my pay-per-impression rate was steadily decreasing, and that has not changed since; although it has leveled off mostly, it is still decreasing.
The data sends a clear message: in order to continue receiving an appreciable amount of ad revenue, I need to keep posting and getting my blog posts published on various outlets; additionally, returns from existing content is not steady but instead continuously declines even if viewership does not appreciably fluctuate from month to month. (Granted, that’s probably common sense and I just need to get back in gear and make more posts – many of which are still in draft form.)