WordAds Adventures, Episode 3

Another month has passed and that means another round of ad revenue trickling in.

Results for January 2018

This is rather interesting – despite getting more views than December 2017, the pay rate was lower than before!

Curious to see what the dollar-per-impression rate was for each month, I tabulated the results and graphed them:

Period Earnings Visitors Views Ads Served $/Impression
Nov 2017  $     5.03 3833 8538 4648  $ 0.00108219
Dec 2017  $   15.18 4344 9732 17369  $ 0.00087397
Jan 2018  $   11.96 4359 9458 17887  $ 0.00066864

WordAds Rate Nov 2017 to Jan 2018

That is a pretty linear drop in dollar-per-impression rate. Perhaps this is due to ad market fluctuations, or maybe WordPress is “incentivizing” increased viewership to maintain ad revenue. Who knows? Either way, it will be interesting to track this trend as time goes on.

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2 thoughts on “WordAds Adventures, Episode 3

  1. Nice to know, this seems in line with my experience, I was expecting more from Jan as i have more views than last month. Care to share your page views?
    Periods Earning Ad Served (Impression) Views
    Jan-2018 $15.16 68,744 23k
    Dec-2017 $13.25 43,353 16k
    Nov-2017 $7.79 42,308 15k

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