Another month has passed and that means another round of ad revenue trickling in.
Results for January 2018
This is rather interesting – despite getting more views than December 2017, the pay rate was lower than before!
Curious to see what the dollar-per-impression rate was for each month, I tabulated the results and graphed them:
|Nov 2017||$ 5.03||3833||8538||4648||$ 0.00108219|
|Dec 2017||$ 15.18||4344||9732||17369||$ 0.00087397|
|Jan 2018||$ 11.96||4359||9458||17887||$ 0.00066864|
That is a pretty linear drop in dollar-per-impression rate. Perhaps this is due to ad market fluctuations, or maybe WordPress is “incentivizing” increased viewership to maintain ad revenue. Who knows? Either way, it will be interesting to track this trend as time goes on.