Another month has passed and that means another round of ad revenue trickling in.
Results for January 2018
This is rather interesting – despite getting more views than December 2017, the pay rate was lower than before!
Curious to see what the dollar-per-impression rate was for each month, I tabulated the results and graphed them:
| Period | Earnings | Visitors | Views | Ads Served | $/Impression |
| Nov 2017 | $ 5.03 | 3833 | 8538 | 4648 | $ 0.00108219 |
| Dec 2017 | $ 15.18 | 4344 | 9732 | 17369 | $ 0.00087397 |
| Jan 2018 | $ 11.96 | 4359 | 9458 | 17887 | $ 0.00066864 |
That is a pretty linear drop in dollar-per-impression rate. Perhaps this is due to ad market fluctuations, or maybe WordPress is “incentivizing” increased viewership to maintain ad revenue. Who knows? Either way, it will be interesting to track this trend as time goes on.
Rip It Apart - Jason's electronics blog-thingy 
Nice to know, this seems in line with my experience, I was expecting more from Jan as i have more views than last month. Care to share your page views?
Periods Earning Ad Served (Impression) Views
Jan-2018 $15.16 68,744 23k
Dec-2017 $13.25 43,353 16k
Nov-2017 $7.79 42,308 15k
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I updated the table in the blog post. November’s a bit odd since I joined WordAds later in that month.
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