WordAds Adventures, Episode 3

Another month has passed and that means another round of ad revenue trickling in.

Results for January 2018

This is rather interesting – despite getting more views than December 2017, the pay rate was lower than before!

Curious to see what the dollar-per-impression rate was for each month, I tabulated the results and graphed them:

Period Earnings Visitors Views Ads Served $/Impression
Nov 2017  $     5.03 3833 8538 4648  $ 0.00108219
Dec 2017  $   15.18 4344 9732 17369  $ 0.00087397
Jan 2018  $   11.96 4359 9458 17887  $ 0.00066864

WordAds Rate Nov 2017 to Jan 2018

That is a pretty linear drop in dollar-per-impression rate. Perhaps this is due to ad market fluctuations, or maybe WordPress is “incentivizing” increased viewership to maintain ad revenue. Who knows? Either way, it will be interesting to track this trend as time goes on.

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Mini-Ramble: WordAds – I think it’s working!

Over a month has passed since my first post about seeing where the WordAds train will take me and my blog, and the first (meaningful) payout numbers have rolled out.

Current Earnings

ss (2018-01-05 at 12.42.57)

WordAds earnings for 1/3 of November 2017, and all of December 2017.

Not too bad – in 1 1/3 months, I’ve earned $20.20 USD in ad revenue. In December alone I earned $15.18 from 17,369 attempted ad impressions; with 9,732 views in December this equates to an impression-to-view ratio of 1.785.

Assuming that I receive the same number of views per month, $15/month * 12 months = $180 USD/year. With this amount of revenue, my blog can finally run itself!

Blog Budget Breakdown (yay, alliteration!)

Item  Value 
Yearly Ad Revenue ($15 USD * 12 months)  $ 180.00
Domain Name Registration (1 year for 3 domains, assuming CAD-to-USD conversion rate of 0.8x)  $  (76.80)
G Suite (1 year, assuming CAD-to-USD conversion rate of 0.8x)  $  (48.00)
Final Balance (USD)  $   55.20

If I assume that my current view count doesn’t change, this would leave me with a little over $50 USD in pocket change by the end of the year. Perhaps this money could be put to use to buy some more things to make blog posts with – maybe some iPhone batteries or an eMMC module or two…

Once again, thanks to all of my readers – I couldn’t have done any of this without you! 😀

Mini-Ramble: So… WordAds!

I’ve finally done it – I took the plunge and tried to find out if I can enable advertisements on my blog (*gasp*) through the WordAds program – and as it turns out, yes!

Given what I’ve seen online, WordPress has always been vague on one of their acceptance criteria: views per month. They state on their own FAQ that they require “thousands of pageviews each month to earn meaningful revenue”. There were no clear answers from other bloggers either. In my case, I’ve had a paltry 8,000 views/month on average ever since I registered my domain, ripitapart.com (I had over 10,000 views/month when I was using the free WordPress domain). Given that I tend to blog about relatively niche topics (who really cares about battery fuel gauges, anyway?), this is not particularly unexpected; this isn’t helped by the fact I haven’t been posting frequently as of late (so far I have dozens of draft posts, with some that probably won’t be completed as they have essentially gone ‘stale’).

Application for WordAds

I submitted an application request for the WordAds program on November 20, 2017. Immediately after filling out the form I was given an automated message that I was initially declined due to insufficient viewership (but they would keep my request open until I had achieved enough page views per month). However, the next morning I awoke to an email that read “Welcome to WordAds!” – a pretty nice way to start the day. I’m guessing that the number of outstanding applicants were low, and that my content is original enough to warrant acceptance into the WordAds program. Perhaps there is a manual component to reviewing these applications?

So, what about earnings?

Given that it hasn’t even been a week since I was accepted into WordAds, it’s far too early to say how much I’ll actually get out of these advertisements; on that note, since I use WordPress’ Free plan/tier, there were always advertisements on my site (I didn’t get any revenue from those ads, however). Given how most people likely use an ad blocker (myself included), this will further reduce the amount of revenue I can generate from this blog. WordAds will only pay out advertisement revenue when earnings accumulate past $100, which means I won’t actually receive anything until that point… and who knows how long that will be.

Unlike other advertisement platforms, I do not get real-time analytics of ad traffic, and statistics for the month are only updated near the end of the next month (in my case, this means I will not see any information on November’s earnings until the end of December). One common complaint about WordAds is the lack of customization for ads that will be shown; on the flip side, the advertisement system does all the back-end work so I don’t need to lift a finger in that regard.

Your thoughts?

This is the first time I’ve ever tried online traffic advertisements and site monetization, so saying I’m inexperienced in this field is a bit of an understatement. However, I’m curious as to where this will go, and how this will affect my reader base.

What’s your experience with ads on my blog? I’d love to hear your comments on it, especially as time goes on.