WordAds Adventures, Episode 5: 2019 in review (January to September)

Time sure flies by – it’s already been almost two years since I first joined the WordAds program, and over a year since my last WordAds update. Let’s see how we’ve done…

Results from July 2018 to September 2019

Earnings Data

Payout Period Revenue Ads Views Visitors CPM Ads/View Ads/Visitor
1 Jul 2018  $     8.19     18,581       6,861       3,191  $   0.441 2.708 5.823
Aug 2018  $   11.64     21,633       8,103       3,931  $   0.538 2.670 5.503
Sep 2018  $   10.66     21,082       8,251       3,721  $   0.506 2.555 5.666
Oct 2018  $   16.66     34,896     11,976       6,044  $   0.477 2.914 5.774
Nov 2018  $   26.20     40,856     15,520       6,709  $   0.641 2.632 6.090
Dec 2018  $   23.31     38,538     11,786       6,119  $   0.605 3.270 6.298
2 Jan 2019  $   12.71     40,856     13,028       5,791  $   0.311 3.136 7.055
Feb 2019  $     9.91     42,626     11,334       5,773  $   0.232 3.761 7.384
Mar 2019  $     7.45     32,798       9,230       4,427  $   0.227 3.553 7.409
Apr 2019  $     4.20     20,456       6,320       2,870  $   0.205 3.237 7.128
May 2019  $     5.79     26,557       6,414       2,910  $   0.218 4.140 9.126
Jun 2019  $   14.36     48,428       9,821       3,977  $   0.297 4.931 12.177
Jul 2019  $   21.19     87,689     16,222       8,819  $   0.242 5.406 9.943
Aug 2019  $   10.17     44,227       8,376       4,083  $   0.230 5.280 10.832
Sep 2019  $   11.78     54,143     10,155       5,264  $   0.218 5.332 10.286

July 2018 to December 2018

Since the last update, things were actually doing pretty nicely until the end of 2018. My CPM rose from the 40-cent mark up to 64 cents on November 2018. My last payout came to me after the end of the year, netting $194.42 for 2018 overall, and $96.66 for this specific time period. The CPM (earnings per 1000 ad views) was an average 55 cents for the entire year, and 53.5 cents for this specific time period.

January 2019 to September 2019

After ending 2018 on a high note, I had good feelings about how well 2019 was going to pay out. I was wrong – it’s worse than it’s ever been before. My CPM has fallen to less than 30 cents, even despite a few popular posts like adding PCIe to the Atomic Pi, or fixing a liquid-damaged MacBook Pro.

This year to date I’ve earned $97.56, with a total ad view count of 397,780. If I multiplied this by last year’s average CPM, I should have earned $218.78 – talk about a massive cutback! This is coupled with the fact that the majority of the ads that do get served are the low-quality chumbox kind, like the infamous “gut doctor” ad that would repeat itself over a dozen times within a few pages’ worth of blog posts.

At the same time, I guess I shouldn’t complain too much about my earnings. Another WordPress blogger earned 18 cents in March 2019. Even if I’m not breaking even on my hosting fees, it still helps.

Conclusion

Simply put, 2019 has not been a particularly prosperous year for WordAds revenue – or at least in my case it isn’t. Hopefully the rest of 2019 turns out better, and likewise for 2020…

 

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Quick Update: Jumping Off the (Free)wagon

wordpress personal plan

Purchased a 1-year subscription to WordPress Personal on January 4, 2019

After staying on WordPress’ Free plan for almost 7 years, I’ve finally purchased a WordPress Personal subscription plan. Although it’s a bit more expensive than a free plan (duh), but we’ll see if the ad revenue that WordAds generates will be enough to cover the costs.

I wonder whether using the Free plan is a factor in how WordAds determines its payout rate. Let’s find out when I release my next update on WordAds revenue…

Update (May 11, 2019): Spoiler alert, it doesn’t. If you’re earning ad money on a Free plan, there’s no point upgrading to a higher tier. If anything, I’m now LOSING money as 2019’s ad revenue rates have plummeted to very low levels.

Ramble: 2018 in review

Can you believe it? Another year has gone by in what seems like an instant – and boy has it been quite the year for the blog.

Smash Hits

This year has seen quite a few popular posts, with my blog post about building my own memory card seeing a whopping 11,450 views in March alone, totaling 18,195 views this year; in fact, March represented the second-largest view count of all time on my blog with 23,955 views, a tad under July 2015’s 25,100 views. My blog post about running Doom on an oscilloscope netted 5,670 views, and another post where I fixed an Intel Atom-based tablet well beyond economic repair received 2,700 views. Interestingly enough, my blog posts about the Kentli PH5 Li-ion AA battery (both its teardown and review) received 5,280 and 3,250 views, respectively – both without seeing any significant external referrals except through search engines; this also applies to the 2,900 views on my Kitchenaid induction cooktop blog post, which seems to imply that plenty of these cooktops are encountering problems in the field.

Views, Views, Views!

This year’s view count is the second best on record, scoring 126,250 views, compared to 2016’s 140,000 views. This is a good comeback after 2017’s significantly reduced viewership which only saw 99,390 views, and is a decent step ahead of 2015’s 120,140 views.

However, it appears the number of views from each visitor has decreased over the years (that is, it appears that readers aren’t staying as long on my blog as they used to). The drop began in mid-2016 after I changed my blog over to my current ripitapart.com domain instead of the .wordpress.com subdomain that it used to be. Perhaps this is a direct consequence of my domain change, or maybe it’s just a coincidence and readers just don’t stick around as long anymore.

This (Ad) Space For Rent

This marks the first full year that I’ve taken advantage of the WordAds program, allowing me to monetize the advertisements that appear on my blog as a natural consequence of running on WordPress’ Free hosting tier.

This year brought in $194 USD in ad revenue, which has helped pay for my domains and G Suite registration through WordPress in full (totaling $125 USD per year for three domains and G Suite). This means that simply keeping the blog alive no longer is a strain on my wallet, which is a tremendous help for me.

Looking Forward

As we say goodbye to 2018 and welcome 2019 with open arms, there’s always room to grow the blog further. I’ve been considering avenues like running a vlog on YouTube, and maybe even viewer contribution programs like Patreon (although recent issues with the aforementioned platforms have given me pause).

I still have a bunch of blog posts simmering on the back burner, so to speak. Some of these include data recovery from physically damaged eMMC modules (yes, I’m still doing stuff with eMMC 🙂 ) and upgrading the RAM in the cheap tablet I mentioned earlier. The upcoming year will be full of changes in my personal life as I finish my post-secondary education and begin my search for full-time work.

All in all…

Happy New Year! Thanks to all my viewers – I couldn’t have come this far without you! –Jason

WordAds Adventures, Episode 4

Oh my, it has been a while since the last update, hasn’t it?

Results for February to June 2018

Since my last report, I managed to earn $45 in one month after getting my blog post featured on the r/hardware subreddit, which then made its way to Hacker News (a news aggregation site), bringing the most traffic to my site in many years; March 2018’s view count was the second highest on record, bested only by June 2014’s 25,051 views which were not monetized. I even received my first payout on May 29th.

However, the rest of the months have been less fruitful, especially as of late. Since May, my monthly ad revenue has dropped below $10 USD/month. I thought that the boost in traffic from March would result in more views after the fact – I could not have been more wrong.

Continue reading

WordAds Adventures, Episode 3

Another month has passed and that means another round of ad revenue trickling in.

Results for January 2018

This is rather interesting – despite getting more views than December 2017, the pay rate was lower than before!

Curious to see what the dollar-per-impression rate was for each month, I tabulated the results and graphed them:

Period Earnings Visitors Views Ads Served $/Impression
Nov 2017  $     5.03 3833 8538 4648  $ 0.00108219
Dec 2017  $   15.18 4344 9732 17369  $ 0.00087397
Jan 2018  $   11.96 4359 9458 17887  $ 0.00066864

WordAds Rate Nov 2017 to Jan 2018

That is a pretty linear drop in dollar-per-impression rate. Perhaps this is due to ad market fluctuations, or maybe WordPress is “incentivizing” increased viewership to maintain ad revenue. Who knows? Either way, it will be interesting to track this trend as time goes on.

Mini-Ramble: WordAds – I think it’s working!

Over a month has passed since my first post about seeing where the WordAds train will take me and my blog, and the first (meaningful) payout numbers have rolled out.

Current Earnings

ss (2018-01-05 at 12.42.57)

WordAds earnings for 1/3 of November 2017, and all of December 2017.

Not too bad – in 1 1/3 months, I’ve earned $20.20 USD in ad revenue. In December alone I earned $15.18 from 17,369 attempted ad impressions; with 9,732 views in December this equates to an impression-to-view ratio of 1.785.

Assuming that I receive the same number of views per month, $15/month * 12 months = $180 USD/year. With this amount of revenue, my blog can finally run itself!

Blog Budget Breakdown (yay, alliteration!)

Item  Value 
Yearly Ad Revenue ($15 USD * 12 months)  $ 180.00
Domain Name Registration (1 year for 3 domains, assuming CAD-to-USD conversion rate of 0.8x)  $  (76.80)
G Suite (1 year, assuming CAD-to-USD conversion rate of 0.8x)  $  (48.00)
Final Balance (USD)  $   55.20

If I assume that my current view count doesn’t change, this would leave me with a little over $50 USD in pocket change by the end of the year. Perhaps this money could be put to use to buy some more things to make blog posts with – maybe some iPhone batteries or an eMMC module or two…

Once again, thanks to all of my readers – I couldn’t have done any of this without you! 😀

Mini-Ramble: So… WordAds!

I’ve finally done it – I took the plunge and tried to find out if I can enable advertisements on my blog (*gasp*) through the WordAds program – and as it turns out, yes!

Given what I’ve seen online, WordPress has always been vague on one of their acceptance criteria: views per month. They state on their own FAQ that they require “thousands of pageviews each month to earn meaningful revenue”. There were no clear answers from other bloggers either. In my case, I’ve had a paltry 8,000 views/month on average ever since I registered my domain, ripitapart.com (I had over 10,000 views/month when I was using the free WordPress domain). Given that I tend to blog about relatively niche topics (who really cares about battery fuel gauges, anyway?), this is not particularly unexpected; this isn’t helped by the fact I haven’t been posting frequently as of late (so far I have dozens of draft posts, with some that probably won’t be completed as they have essentially gone ‘stale’).

Application for WordAds

I submitted an application request for the WordAds program on November 20, 2017. Immediately after filling out the form I was given an automated message that I was initially declined due to insufficient viewership (but they would keep my request open until I had achieved enough page views per month). However, the next morning I awoke to an email that read “Welcome to WordAds!” – a pretty nice way to start the day. I’m guessing that the number of outstanding applicants were low, and that my content is original enough to warrant acceptance into the WordAds program. Perhaps there is a manual component to reviewing these applications?

So, what about earnings?

Given that it hasn’t even been a week since I was accepted into WordAds, it’s far too early to say how much I’ll actually get out of these advertisements; on that note, since I use WordPress’ Free plan/tier, there were always advertisements on my site (I didn’t get any revenue from those ads, however). Given how most people likely use an ad blocker (myself included), this will further reduce the amount of revenue I can generate from this blog. WordAds will only pay out advertisement revenue when earnings accumulate past $100, which means I won’t actually receive anything until that point… and who knows how long that will be.

Unlike other advertisement platforms, I do not get real-time analytics of ad traffic, and statistics for the month are only updated near the end of the next month (in my case, this means I will not see any information on November’s earnings until the end of December). One common complaint about WordAds is the lack of customization for ads that will be shown; on the flip side, the advertisement system does all the back-end work so I don’t need to lift a finger in that regard.

Your thoughts?

This is the first time I’ve ever tried online traffic advertisements and site monetization, so saying I’m inexperienced in this field is a bit of an understatement. However, I’m curious as to where this will go, and how this will affect my reader base.

What’s your experience with ads on my blog? I’d love to hear your comments on it, especially as time goes on.