WordAds Adventures, Episode 4

Oh my, it has been a while since the last update, hasn’t it?

Results for February to June 2018

Since my last report, I managed to earn $45 in one month after getting my blog post featured on the r/hardware subreddit, which then made its way to Hacker News (a news aggregation site), bringing the most traffic to my site in many years; March 2018’s view count was the second highest on record, bested only by June 2014’s 25,051 views which were not monetized. I even received my first payout on May 29th.

However, the rest of the months have been less fruitful, especially as of late. Since May, my monthly ad revenue has dropped below $10 USD/month. I thought that the boost in traffic from March would result in more views after the fact – I could not have been more wrong.

Let’s look at the data (note that am now also tracking statistics for ads per viewer and visitor):

Payout Period Earnings Ads Served Views Visitors $ Per
Impression
Ads Per
View
Ads Per
Visitor
0 Nov 2017  $     5.03           4,648     8,533      3,833  $  0.00108219 0.545 1.213
Dec 2017  $   15.18         17,369     9,734      4,344  $  0.00087397 1.784 3.998
Jan 2018  $   11.96         17,887     9,428      4,359  $  0.00066864 1.897 4.103
Feb 2018  $   11.20         18,532     7,980      3,595  $  0.00060436 2.322 5.155
Mar 2018  $   45.89         74,754   23,933    14,537  $  0.00061388 3.123 5.142
Apr 2018  $   10.99         20,100     8,017      3,595  $  0.00054677 2.507 5.591
1 May 2018  $     9.88         20,046     7,700      3,522  $  0.00049287 2.603 5.692
Jun 2018  $     7.78         16,699     6,704      2,967  $  0.00046590 2.491 5.628
WordAds Earnings Nov 2017 to Jun 2018

WordAds monthly earnings (November 2017 to June 2018)

WordAds Rate Nov 2017 to Jun 2018

WordAds monthly pay-per-impression rate (November 2017 to June 2018)

Since my last update, I noticed that my pay-per-impression rate was steadily decreasing, and that has not changed since; although it has leveled off mostly, it is still decreasing.

Conclusion

The data sends a clear message: in order to continue receiving an appreciable amount of ad revenue, I need to keep posting and getting my blog posts published on various outlets; additionally, returns from existing content is not steady but instead continuously declines even if viewership does not appreciably fluctuate from month to month. (Granted, that’s probably common sense and I just need to get back in gear and make more posts – many of which are still in draft form.)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.